Nintendo is teaming up with the American Heart Association (AHA) to promote its Wii consoles as a means to stay active.
Under the deal, Wii boxes will soon include the AHA brand, Nintendo and AHA will jointly host a health summit, and Nintendo consoles will be on display at future AHA health walks. They have also launched a Web site at activeplaynow.com.

"The two organizations come from different worlds but share the common goal of helping consumers discover how active-play video games contribute to healthy living," the site said.
The partnership focuses on the Wii Fit Plus, Wii Sports Resort, and the original Wii console. Boxes for these products will soon include an AHA stamp of approval, and an encouragement to purchase active-play games.
"The brand serves as a chance to remind people about the benefits of a healthy approach to living and how active-play video games can be an integral part of a healthy lifestyle," AHA said.
Nintendo and the AMA will also host a health summit featuring representatives from the science, health care, research, fitness, and video game industries in order to take a closer look at the benefits of active-play video games. No date has been set.
Nintendo will also have a presence at upcoming Start! Heart Walk events this fall, including those in Dallas, San Francisco, Chicago, Seattle, and Atlanta from September through November. Participants will be able to try out the Wii consoles.

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